We suggest municipalities approach the marketing of their website in two distinct phases.
Phase 1 - Linking Your New Site
The first phase is to make sure your website will be linked to various places on the internet. This will help to insure that the major search engines will pick it up and give it a solid ranking when constituents search for your site. Some of these links will also help people more readily access your website through other sites.
Phase 2 - Marketing to Your Community
The second phase is to publicize your site and some of its new features to your community. Your website is now a very valuable resource, but only if constituents are aware of how to find it and what it has to offer.
The two links above will provide all the information you need to market your website successfully, including the next steps needed to get you started.
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